No matter how large or small, every company must have a content marketing strategy. Content marketing for Financial Companies can help to increase brand awareness, address your target audience’s pain points, and differentiate your offering from the competition on the market.
The key to content is to stay away from being overly product-focused or writing long-winded variations of your sales pitch. Instead, informational, entertaining, or persuasive content marketing is the goal.
Consider Google’s moniker, EAT, which they use as a benchmark for website ranking, as another way to look at content.
E – Expert.
A – Authority.
T – Trustworthiness.
A website will rank well on Google if recognized as an authority on the topic, a leader in the industry, and trusted by the target audience. SEO palm beach assists in making this a reality for your website.
Some Content Strategies for Financial Services
1. Consider your buyer personas first
Your content marketing strategy will only be successful if you create content for the appropriate audience. Your efforts will go unnoticed, be ignored, and be a complete waste of your time without the right audience. It can significantly help your business when delivered to the appropriate audience and in the appropriate manner.
A buyer persona is a fictional character based on actual people. You spend some time imagining your ideal client and consider their interests, workplace, work style, level of responsibility, where they hang out online, and the difficulties and pain points they are currently experiencing at work. How far along they are in the decision-making process, what alternatives they might be interested in, etc.
All this information is in a continuously updated document and used in the content marketing campaign.
2. Word count is important
Regarding how long content should be, there are differences of opinion. Some claim that since people have trouble paying attention, straightforward content should be used. Others contend that lengthy articles should be preferred because they give the readers the most information possible and because Google enjoys reading them.
Once more, the best course of action is to think about your audience and what they would want. Keep your definition of a financial term brief and straightforward.
False information can get you into trouble with the law. Naturally, this will damage your reputation, which is difficult to repair after receiving a lot of unfavourable press.
Unfortunately, financial services face some of the most stringent regulatory scrutinies when creating content online, sharing it on social media, and promoting your brand.
A well-known regulatory body, FINRA (Financial Industry Regulatory Authority), keeps an eye on influencers and content related to financial services on social media.
4. Video content
There are many types of content besides blogs, as we mentioned in the tip about the purchasing process above. There are many different types of content. The most consumed content online today is undoubtedly video, with the highest user engagement rate.
Many people are reluctant to appear in videos because they believe they must face the camera. You can make videos without involving yourself.
There are many different types of video, many of which do not require you to be on the screen. Examples include how-to videos, explainer videos, demos, business news, and more.
Conclusion
Concentrate on developing a strategy to increase your brand awareness, conversion rates, and customer base. Consider your audience at all times, and produce content for all phases of the purchasing process. Create a unique brand voice for yourself by using SEO palm beach assistance.